How RBR began quoting freight in seconds with costs and margins calculated
With a custom TMS, RBR began generating quotes in seconds, with costs and margin calculated automatically. Sales became faster without relying on multiple analysts working in spreadsheets.

Project results
- 30 min → secondsfor freight quotes with verified margins
- A quote in the new TMS compared with the manual spreadsheet workflow, reported at about 30 minutes.
- Up to 20partner combinations compared per route
- Maximum partner combinations evaluated by the configured engine across pickup, linehaul and delivery for each route.
The problem
RBR's freight quotes depended on multiple analysts working in spreadsheets. Consolidating partners, costs and taxes was manual, delayed proposals and made it hard to verify margins by route.
What Magical did
Custom TMS for RBR's operations, with automated pricing that removes reliance on multiple analysts working in spreadsheets
Freight calculations covering dimensional weight, taxes, fees, commissions and margin, following the client's commercial rules
Comparison of pickup, linehaul and delivery partners, with freight options organized by price and delivery time
The impact
Complete quotes generated immediately, compared with about 30 minutes of manual spreadsheet work
Up to 20 partner combinations per route, allowing the team to choose the lowest cost or fastest option for each shipment
Less consolidation work for analysts, with costs, taxes and margin calculated in one workflow
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