RBR Transportes · Custom system
A freight quote that required about 30 minutes in spreadsheets can now be generated in seconds, with costs and margin calculated in the same workflow. The delivery is a custom transportation management system (TMS).
AI and automation for carriers
AI for logistics, from freight quotes to margins
Spreadsheets, commercial rules and scattered information can delay a proposal and make costs harder to understand. Magical builds solutions that connect this work and helps assess where to start in your operations.
Operational workflow
05 / Logistics
- QuotingQuotes miss the full margin picture
- Scheduling
- Trip
- IncidentIncident information is scattered
- ClosingFleet costs lack context
- Margin
Experience in real business processes
Rodomilk · AI-assisted queries
Management can query costs and margins for a fleet of 25 trucks in natural language.
Where work can get stuck
Quoting requires repeated checks
Partners, taxes, fees and commercial rules need to come together before a proposal reaches the customer.
Information does not follow the shipment
Scattered status updates and incidents make it difficult to identify what needs action.
Costs arrive without context
When revenue and expenses sit in separate sources, comparing routes, customers and vehicles requires another round of consolidation.
Applications to assess in your operations
These areas guide the conversation. Scope depends on available rules, data and systems.
| Area | Possibility | What needs assessment |
|---|---|---|
| Quoting and pricing | Combine costs, partners and rules to produce comparable proposals | Current rate tables, taxes, margins and exception approvals |
| Cost and margin queries | Query information by route, customer and vehicle | Consistent identifiers and reliable operational/financial data |
| Scheduling and incidents | Consolidate status and prioritize situations requiring action | Status sources, update frequency and ownership |
| Documents and billing | Organize delivery records and identify settlement gaps | Available documents, acceptance criteria and discrepancy review |
RBR and Rodomilk demonstrate specific quoting and operational query projects. Other areas require their own assessment.
How to start
Discuss the bottleneck and its business impact with Magical. The priority opportunity may involve faster proposals, more team capacity or better cost visibility. A pilot follows this assessment, with a defined process, owner and evaluation criteria. Results guide expansion.
Operating rules before automation
The scope needs to define rate table updates, commercial approvals and how incomplete data is handled. Your team should decide which situations require review before a proposal or operational action.
Frequently asked questions
Do we need to replace our TMS?
It depends on the process and current system. Integration, data exports or a specific solution can be assessed. RBR used a custom TMS; replacement is not a requirement for every carrier.
Can AI communicate with drivers or customers?
Yes. Magical builds agents that talk to customers and drivers, with the channel, data, permitted actions and handoff to a person on your team defined in scope. The cases featured here demonstrate quoting and operational queries; there is no published case of driver communication yet.
How should the first project be evaluated?
Select a process and compare before and after using consistent criteria. For quoting, these might include response time, rework and calculation consistency. Revenue gains require separate tracking; faster quotes alone do not establish higher sales.
Where should we start: quoting, costs or incidents?
The choice depends on how each bottleneck affects the business: slow proposals, team capacity spent on manual checks or costs without visibility. The selected area also needs defined rules, data and an owner so the pilot can be evaluated.
Where does your transport operation need more capacity?
Tell us which process is holding work back. Let's assess a priority opportunity before defining a pilot.
Talk to a partner
Tell us your business priority. We’ll get in touch to understand the context and assess the opportunities.
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