Leads and customer service
Assess how to organize customer intent, history and the next step. Scope needs to consider your current CRM, channels and handoff to the salesperson.
AI for dealerships and automotive groups
AI applied to automotive retail
Across leads, dealerships, brands and after-sales service, fragmented information can raise service costs and leave commercial opportunities unanswered. We connect data and rules to support the team, maintain continuity and identify where AI could improve results.
Operational workflow
02 / Automotive retail
- LeadLeads go cold before reaching the dealership
- Customer service
- Proposal
- SaleSales focus on volume rather than margin
- After-sales
- Group managementMore entities, more exceptions
Where to assess an initial opportunity
Sales advisor support
Assess access to products, inventory, terms and customer history during a conversation. Pricing, availability and negotiation need current sources and approval rules.
Aftersales
Assess opportunities for follow-up, servicing and request tracking. Scheduling, contact preferences and team responsibilities belong in the workflow definition.
Management across dealerships and brands
Assess where records, commissions, billing and performance measures require manual reconciliation. The proposal needs to consider each brand's and location's rules.
These are possibilities for assessment. The first pilot depends on your operations, existing tools and available data.
Experience with automotive leaders
Grupo Carbel · Executive training
23 leaders completed a practical AI program and left with application plans for their teams.
Grupo Abrão Reze · Training and early adoption
Magical introduced managers to AI applications in sales and customer service through an in-person program with two cohorts.
These projects demonstrate work with leaders and AI adoption in the industry. They are not presented as deployed sales agent results or evidence of increased sales.
From a conversation to a defined pilot
The conversation starts with expected business impact: reducing costs, protecting margins, increasing capacity or growing revenue. We then assess data, feasibility and risk to define an initial project and how to measure its results. The scope can cover a brand, dealership, channel or stage; results guide the next steps.
Training is not a required entry point. It can support adoption when useful for the team.
Clear boundaries for customer interactions
Before an interaction is automated, permitted topics, information sources and human handoff need to be defined. Commercial offers, terms, availability and negotiation must follow the company's approved rules.
Frequently asked questions
How do we choose the first application?
We start with the stage where delays, rework or missing information most affect the business. We define the objective, available data and measures before choosing the solution.
Can we use our current CRM or customer service tool?
Assessment starts with the tools your company already uses and the remaining problem. Access, integration, rules and costs need to be evaluated before defining a solution.
Can an agent negotiate independently?
That depends on the actions permitted in scope. Discounts, terms and customer commitments need defined limits and transfer to the team when required.
Do all dealerships need to be integrated at once?
No. A pilot can cover part of the operation, provided that scope supports evaluation of results and relevant exceptions.
How should a customer service pilot be measured?
Measures can include time to service, information quality, correct handoffs and funnel progression. Conversion and revenue require an appropriate comparison that considers changes in advertising, inventory, staffing and offers.
Which stage of the journey needs to work better?
Tell us where your operations face difficulties between the first contact and aftersales. Let's assess the opportunity before defining a project.
Talk to a partner
Tell us your business priority. We’ll get in touch to understand the context and assess the opportunities.
Step 1 of 2