How BCare expanded access to emotional support for caregivers at any time
BCare needed to expand access to conversational support for family caregivers. Magical created a WhatsApp assistant with conversation context and support content, available at any time.
Project results
- 24 hours a dayof conversational support availability
- WhatsApp companion within the defined methodological scope
What Magical did
A conversational WhatsApp assistant with profile and conversation context
Conversation flows adapted to family caregivers’ context
Personalized support and self-care content within the same conversation flow
The impact
Conversational support available 24 hours a day for family caregivers
Support and self-care content accessible through WhatsApp
Conversations retaining context to support caregivers
Scope
Availability describes access to conversational support, not demonstrated clinical efficacy or a replacement for professional care.
Industry
HealthcareService
AI agents for enterprisesRelated case studies
Grupo Minori
R$400k/year
in projected savings from the new workflow
Less rework in claims, with projected annual savings of R$400,000.
Insurance · Web platform
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50+ items
covered in the guided sales brief
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Services · AI agent
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