With your permission, we use analytics cookies to understand what is useful and improve your experience. You can browse normally if you decline, and change your choice in the footer at any time.

Privacy policy
Skip to content

A NEW CHAPTER

Magical is now backed by Shiva.

Shiva, founded by Lucas Marques, former COO of Méliuz, invests in companies built with artificial intelligence. We share a vision: turning the potential of AI into real results for every client.

Shiva

Venture capital
Founded by Lucas Marques

BEHIND SHIVA

MonasheesEndeavor Catalyst

Leading funds that invest in Shiva.

Read in Brazil Journal
ZakFashion and apparelExecutive trainingUpdated on

How Zak prepared teams to test improvements with controlled access to data

Zak wanted leaders to use AI in recurring tasks without turning every initiative into another item in IT's queue. Magical interviewed managers, delivered practical training and organized exploration by department while preserving data access controls.

Four groups of pieces and cards representing experimentation across teams
Illustration; not a photograph of the customer’s operation.

Result

Marketing, finance and sales management teams began testing applications on real tasks

What Magical did

  • Interviews with 12 managers before training

  • In-person training followed by mentoring and a structured project intake form

  • Guidance on read-only database access and department-level experimentation

The impact

  • Marketing, finance and sales management teams began testing applications on real tasks

  • Data discussions moved from unrestricted access to controlled read access

  • Leadership identified where AI could reduce spreadsheet dependence without adding to the IT queue

Industry

Fashion and apparel

Next steps

How we work

A conversation about your business

Where could your company
become more efficient or grow?

Talk to a partner about opportunities to reduce costs, protect margins and increase capacity.